ZEGNA Unveils “Born in Oasi Zegna” Book and Immersive Milan Design Week Installations

ZEGNA, the Italian luxury fashion house, has launched a captivating book titled "Born in Oasi Zegna" that encapsulates the brand's rich heritage and commitment to sustainability. The book, a visual masterpiece featuring stunning images, illustrations, and historical anecdotes, is a testament to ZEGNA's deep-rooted connection with the Oasi Zegna natural territory in the Biella Alps of Piedmont, Italy.

To celebrate the launch of "Born in Oasi Zegna," ZEGNA has curated a series of immersive installations and activations throughout Milan during the prestigious Milan Design Week. The brand's headquarters on Via Savona will be transformed into an Oasi Zegna-inspired exhibit, where visitors can explore the book's story in imaginatively designed spaces that pay homage to ZEGNA's unique heritage.

In a bold move, ZEGNA has also been named the official custodian of the iconic flowerbeds in Milan's Piazza Duomo for the next three years. The flowerbeds will showcase a lush curation of flora inspired by the values and natural beauty of Oasi Zegna.

Other notable activations include a playful takeover of the Rizzoli Galleria Store, a striking window installation at the ZEGNA Montenapoleone Global Store, and "Born in Oasi Zegna" newsstands at Piazza del Duomo and Via dei Giardini.

The "Born in Oasi Zegna" book is now available for purchase exclusively at ZEGNA stores worldwide and online at zegna.com.