In a dynamic collaboration that merges fashion and empowerment, acclaimed actor and fashion icon Zendaya has teamed up with London-based Womenswear brand Di Petsa for her latest SmartWater campaign. The campaign not only showcases Zendaya’s elegance and style but also highlights the brand’s unique perspective on the ecofeminist relationship between women and water.
Empowering Through Fashion: Di Petsa’s Ecofeminist Approach
Di Petsa, established in London in 2019 by Greek designer Dimitra Petsa, is not just a clothing brand; it’s a movement that explores the intricate and empowering connection between women and water. At the heart of the brand’s ethos is the concept of celebrating the fluidity and resilience of women, much like the fluid nature of water itself.
The Iconic “Wetlook” Dress: A Symbol of Self-Acceptance
Central to Di Petsa’s collection is the iconic “Wetlook” dress, a symbol of self-acceptance and the celebration of our ever-changing state. This signature piece embodies the brand’s philosophy of embracing transformation and adapting to different situations with grace. The dress not only accentuates the wearer’s confidence but also represents the beauty of fluidity.
Ecofeminism Meets Style: The SmartWater Campaign
The collaboration between Zendaya and Di Petsa is not only about fashion but also about sending a powerful message. By choosing to partner with a brand that emphasizes the connection between women and water, Zendaya highlights the importance of sustainability, self-love, and the recognition of our interconnectedness with nature.
Embracing Fluidity and Empowerment
Through this partnership, Zendaya and Di Petsa showcase the importance of embracing fluidity in both fashion and life. The campaign encourages individuals to celebrate their own ever-evolving journey while also promoting the preservation of our planet’s most precious resource – water. dipetsa.com