Nicolas Ghesquière, the celebrated designer of Louis Vuitton women’s, unveiled his Spring/Summer 2024 collection in the historic setting of 103 avenue des Champs-Elysées. Recognized for its 19th-century Art Nouveau architecture, this iconic building will soon play host to a new Louis Vuitton project on this legendary Parisian thoroughfare.
Teaming up for the third consecutive time with renowned production designer, James Chinlund and Spanish production agency, Penique, the venue transformed into an ethereal landscape. Their inflatable balloon-like structure, made from Low Density Polyethylene, bathed the space in a monochromatic hue, creating both familiarity and novelty.
Setting the mood for the show, excerpts from French singer Zaho de Sagazan‘s album filled the air. Ghesquière continued his tradition of collaborating with standout musical talents, echoing previous partnerships with the likes of Woodkid and Koudlam.
Celebrity Shine at the Showcase
The event was a dazzling congregation of global celebrities. Leading the legendary lineup were the likes of Zendaya, Alicia Vikander, Saoirse Ronan, and Ana de Armas. They were joined by an illustrious roster including Cate Blanchett, Jennifer Connelly, Paul Bettany, Regina King, Chloe Moretz, Stacy Martin, Lea Seydoux, Ava DuVernay, Hyein, Jurnee Smollett, Latanya Richardson, Emma Laird, Emma Chamberlain, the Haim Sisters, Felix, Jaden Smith, Devon Ross, Gemma Chan, Cynthia Erivo, Lena Waithe, Colman Domingo, Pauline Chalamet, Thuso Mbedu, Kerry Condon, and Lily Gladstone. Their presence intertwined Hollywood allure with French elegance, making the event a remarkable confluence of style, talent, and fashion.
Echoes of the Past & Glimpses of the Future
Stepping away from traditional Parisian museum locales, Louis Vuitton’s SS24 collection embraced the iconic Champs-Élysées avenue, echoing the brand’s storied past and resonating with its vision for the future. The runway was illuminated by Ghesquière’s creations, showcasing the intricate balance between everyday elegance and couture craft.
Legacy & Innovation
Louis Vuitton’s Spring 2024 collection epitomizes the brand’s ethos—melding innovation with deep-rooted tradition. Through Ghesquière’s lens, the brand narrated tales spanning fantasy and reality, encapsulating the essence of luxury seamlessly woven with pragmatism.
For a deeper insight into this enchanting collection, journey through the Louis Vuitton website where a voyage through fashion’s past, present, and future awaits.