By Fashion Editorial Staff
Louis Vuitton unveils its 2025 Resort Campaign with Zendaya returning as the face of the House, transforming into a Mediterranean muse. Embodying effortless glamour and sun-soaked elegance, she is captured by renowned photography duo Inez & Vinoodh in a campaign that feels cinematic—windswept, radiant, and unapologetically luxe.
Unveiled today in Paris, the collection introduces a fluid, transversal wardrobe designed to glide from coastal daywear to sculptural evening silhouettes. Styled by longtime collaborator Law Roach, Zendaya appears in a cropped T-shirt and a flared skirt awash in vivid red and blue blooms—a modern homage to Tuscan florals.
The collection strikes a delicate balance between form and freedom. Highlights include a black open-back mini dress detailed with intricate embroidery and a sheer, embellished knit gown with a dramatic high slit—each piece capturing a mood of soft romance and structural precision.
Accessories continue the story of refined escape. The iconic Capucines bag is reimagined in hand-woven wicker and rich mahogany leather. Gold-hinged sunglasses nod to the House’s storied trunk-making heritage, while sleek chain-link belts reinterpret Vuitton’s design codes with sculptural subtlety.
Against a backdrop of sun-bleached villas and sapphire coastlines, Zendaya’s magnetic presence grounds the fantasy. She appears not just as muse, but as a modern voyager—her poise channeling Louis Vuitton’s enduring ethos: the Art of Travel. A philosophy born in 1854 and re-imagined here for a new generation, where elegance is instinctive and escape is a state of mind.
The campaign debuts in print on April 20 and will roll out across Louis Vuitton’s digital platforms beginning May 16, 2025.