Alexander McQueen debuts a stunning new campaign photographed by David Sims to celebrate its 2023 autumn-winter pre-collection. The glamorous and daring campaign stars Karolina Spakowski, Celina Ralph, Sora Choi, Alaato Jazyper, Amanda Murphy, Florence Huntington–Whiteley, Florence Hutchings, Élise Crombez, Colin Jones, Rejoice Chuol, Wang Han, Wanessa Milhomem, and Adhel Bol.
An exploration of beauty and power through tailoring and a focus on cut, proportion and silhouette. The classic subverted: wardrobe spliced and slashed. Uniform is re-imagined. Hyper nature. Solarized flowers appear alongside bright pinks, yellows and reds and elaborate crystal embroideries.