CASA LOEWE Seoul Debuts in Gangnam: Taylor Russell, Giselle, and Seventeen Light Up Star-Studded Opening

CASA LOEWE Seoul, the Spanish luxury house's latest retail concept, opened its doors in Seoul’s Gangnam district on July 25, 2024, promising a sensory journey that transcends traditional shopping. This isn't just a store; it's a cultural landmark that marries the worlds of high fashion and fine art with an unmistakably Korean flair.

As you approach CASA LOEWE Seoul, you're immediately struck by its bold presence. The bright green ceramic façade, handcrafted in Spain, serves as both a bold statement and a harmonious complement to the surrounding urban landscape. It's a visual representation of LOEWE's commitment to craftsmanship and innovation – a theme that carries through every aspect of this 433 square meter space.

Step inside, and you're transported into what feels like the eclectic abode of a well-traveled art collector. Creative Director Jonathan Anderson's vision of a living, breathing space where fashion, art, and design coexist in perfect harmony is realized across three light-filled floors. The interiors are a masterclass in texture and contrast – cool concrete plays against warm oak, while brass accents and marble details add touches of luxury throughout.

The furniture selection reads like a who's who of design icons. Gerrit Thomas Rietveld's angular Utrecht and Steltman chairs sit in conversation with George Nakashima's American black walnut Conoid Cushion chairs. LOEWE's own contributions, including their signature puffer benches, showcase the brand's legendary leatherwork while adding a contemporary edge to the space.

What truly sets CASA LOEWE Seoul apart is its commitment to showcasing art as an integral part of the retail experience. The store is home to an impressive collection of works from international artists, many of whom have been recognized by the LOEWE FOUNDATION Craft Prize.

The centerpiece is undoubtedly Japanese artist Tanabe Chikuunsai IV's "Source of Creation" (2024). This multi-level bamboo sculpture, which winds its way through the central atrium, serves as a powerful metaphor for the intertwining of fashion and art – a physical manifestation of LOEWE's ethos.

Other standout pieces include Eriko Inazaki's ceramic sculpture "Metanoia" and Dahye Jeong's horsehair vessels, both winners of the LOEWE FOUNDATION Craft Prize. These works, along with pieces by John Ward, Zizipho Poswa, and Poppy Jones, create an environment that's as much a gallery as it is a retail space.

The opening of CASA LOEWE Seoul was marked with the kind of glamorous festivities one would expect from a brand of LOEWE's caliber. A cocktail party at the store was followed by an after-party at Songeun Art Space, featuring performances by Silica Gel and Rain.

The guest list read like a who's who of Korean and international celebrity. Global Brand Ambassadors Greta Lee and Taylor Russell rubbed shoulders with local stars like Giselle, Lim Jiyeon, and members, such as S.COUPS, of K-pop group Seventeen. It was a night that perfectly encapsulated the global appeal and local resonance of the LOEWE brand.

CASA LOEWE Seoul is a destination that invites exploration, contemplation, and inspiration. From the artisanal wool carpets reproducing John Allen's vivid tapestries to the store-specific products that can't be found anywhere else, every detail has been carefully curated to create a unique experience.

As the luxury retail landscape continues to evolve, CASA LOEWE Seoul stands as a shining example of what's possible when a brand truly commits to creating a holistic, culturally relevant experience. It's a space that respects its environment while boldly asserting its own identity – much like the LOEWE brand itself.

For fashion followers, art lovers, and cultural explorers alike, CASA LOEWE Seoul is a must-visit destination that promises to inspire and delight with every visit. In a city known for its cutting-edge style and appreciation for the arts, LOEWE has created a space that feels both revolutionary and right at home.