Mike Amiri creates a social spectacle every season, where Hollywood's it-girls and boys come together to witness his vision. Under the blistering heat of a Parisian summer, he created a tres chic haven for fashion folks to take sanctuary in. Last season, we were brought to the glamorous evening at Club Amiri. This season, it’s the morning after a night of extra sharp suiting and sensible tuxedos. Held at the Carreau du Temple, the Los Angeles luxury house welcomed guests to Chateau Amiri where iconic mavericks from all walks of life meet and escape into a daydream. To expect nothing less, Lucky Blue Smith, J. Balvin, Ricky Thompson, Wisdom Kaye, Sunwoo and Vic Mensa joined Amiri's front row star-studded guest list expecting nothing less from Hollywood's fashion maverick.
How did he get this inspiration to bring his vision of Chateau Amiri to life? Inspired by Wes Lang's artist journey at Chateau Marmont, Amiri decided to base the collection off the enticing lore surrounding a hotel. Fashion must strike a balance between fantasy and reality; thus, his vision is always rooted in the real: characters, cinema, music, art, and adorned with a touch of aspiration. For Amiri, fashion is strengthened and perpetuated by its community, the people that embody the vision of his clothes. The tension between 1970s and 1990s codes was explored through sharp and relaxed silhouettes. The Amiri tailoring became softer and more relaxed, gentle slouched shoulders and fluid fabrics like silk were chosen. Loungewear, in all shapes and sizes, were executed with intention: hotel slippers, leather smoking jackets styled with embroidered twill scarves, pajama shirts seen in formal evening wear, and flowing silk robes.
Tiny Easter eggs added whimsy to Amiri's universe; tasseled key fobs as jewelry, Lang's illustrations of birds becoming embroideries, and jacquard weaves across the clothes reflected a laid-back vibe. A hopeful color palette moved down the runway: arrays of sunbleached mint, pale blue, green, gold, and raspberry danced together. A continuation of his holistic vision for the brand, an evolution of the Amiri woman archetype emerged. The values embodied by this new endeavor are fresh, modern, powerful, and relevant — qualities that make the Amiri woman command attention in any room she walks into. Sleek floor-length gowns with open knit and crochet were standout looks, while slouchy 'honey' bags in crocodile-embossed suede or supple leather added to their allure. Amiri brings together diverse industry folk and shows them fashion can be a unifying force; exclusivity grows more special every season.
