By The Fashion Editorial Team
Versace unveils its La Vacanza 2025 campaign with Sabrina Carpenter, marking a continued creative partnership between the Italian fashion house and the chart-topping artist. Captured by Carlijn Jacobs, the campaign situates Carpenter in a world of effortless resort style.
“I’ve always felt empowered in Versace,” Carpenter shared with L'Officiel Singapore. “The clothes allow you to express who you are, in every version of yourself. That’s what this collection does—it’s liberating, it’s exciting, and it just feels right."
Jacobs’ lens frames Carpenter in contrasting moods. In one look, she wears a pink sequined mini dress with lacquered heels, styled with a sunlit clarity that underscores the youthful energy of the season. In another, she appears in a minimalist black mini dress with strappy stilettos (a season favorite) and a teal variation of the La Vacanza bag, her makeup pared down save for a deep burgundy lip.
The campaign’s setting—a high-modernist villa that hints at both Riviera cool and cinematic nostalgia—also incorporates elements from Versace Home, extending the luxury house's aesthetic into lifestyle and interiors.
Carpenter joins a selective lineage of music icons who have aligned with Versace’s vision. Dua Lipa co-designed a capsule collection with Donatella Versace, debuting it in Cannes to critical acclaim. Taylor Swift incorporated custom Versace into her Eras Tour, choosing stagewear that communicated both power and polish. Madonna and Lady Gaga, longtime collaborators, helped define Versace's intersections with pop culture and political statements alike.
This moment arrives for Carpenter at an inflection point: she recently concluded the European leg of her Short n’ Sweet tour and prepares to return to the stage for a sold-out North American run this summer. Her presence in the campaign is less endorsement than embodiment—an artist who moves fluently between music, fashion, and performance, and who understands the nuances of image-making in a hyper-visual age.
With La Vacanza 2025, Versace continues to define its universe through creators who blur genre, challenge category, and bring authenticity to spectacle. In Sabrina Carpenter, the brand has found more than a muse—it has found a mirror for its evolving identity.
Watch the full La Vacanza 2025 campaign video featuring Sabrina Carpenter here.